Are you tired of being sold garbage? Or are you just tired of being sold? I am. Or at least, I am tired of being sold the same old way and it continues to surprise me how slow companies are to change. We all want to make money and be prosperous, but I am continually surprised how the tried-and-true sales methods are continually employed.
Today, for the majority of us, in order to buy or give anything, we want to get first. If you aren’t giving me anything, you better believe that I am not going to invest in you or your product. For instance, a new cell provider in Canada just opened called Koodo. It’s the first mobile phone provider that I know of that doesn’t make you sign a contact. It’s always funny to me that every other service that I have (tv, phone, internet, etc) doesn’t require a contract, but somehow the cell phone industry would fall apart if they couldn’t put me in stranglehold contracts. As a the owner of a terrible contract, I feel listened to and understood. Why did that take so long? Don’t know. But doesn’t it feel great when you can connect with a product?
I told Lee when we started Epiblogger that we couldn’t sell our blog with cheap content with large overhead revenues. I said we will be organic. I think Lee was skeptical (or at least not as idealistic as myself), but I think he has even come around more and more. It’s as simple as creating an analogy between looking what an organic farmer does and bringing that to the blogging world. Growing a natural product, without artificial enhancements, and letting the product sell itself. It tastes better and is better for you.
When a product or service can speak for itself, than I can honestly sell it to you without making greasy promises of making an eighteen figure salary or all the fame and glory or a smaller waste after only two days.
I guarantee that the startup of organic blogging (selling/showing) is more work and it is extremely likely that you will run into barriers, questions and walls. But when you and I get to the harvest and we can reap the benefits of our work, it will be worth it—monetarily, communally and (even) ethically.
This is the first part of a series that I just decided to write. Watch, in the following days, as I continue to explore what it means to be an organic blogger and how you to can switch to the new method of selling. How’s that for some marketing lingo?
Photo by Bill Bradford
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[...] was the third part of the series “Being Sold (Out)”. You can also read part one and [...]