It Takes a Community to Raise a Blog

Community - found at http://www.sxc.hu/photo/835200 Since Lee and I are partners at Epiblogger it only makes sense that once and a while we write joint posts. The first section is by Lee and the second section is by me, Rhett. Are you ready for tag-team posting?

I never quite understood the saying “it takes a community to raise a child” until I had kids. Now that I have kids I realize that I can’t teach them everything they need to know. I need others to be a part of their lives to help raise them. Blogging is no different. For a blog to be a success it requires the work of the blogger (or bloggers in our case) and more importantly the readers. The question is how do you create a community around your blog? Unlike Rhett, I have no problem with lists so here are a few ways we are hoping to build a community here at Epiblogger.

  • Reply to Comments - Building community takes discussion. Take the time to thank people for leaving comments and reply to them.
  • Take Part in the Larger Community - You have to take part in other people’s blogs as well as your own. If you never go out and take part don’t expect others to take part in yours. Get out there and leave comments on other people’s blogs, Stumble their posts, Sphinn them, link to them etc etc. Be active in the larger community and the larger community will return the favour.
  • Offer a Full Feed - I know a lot of people are worried about feed scrapers taking their feed and republishing it on other websites without attributing it to the original author. I know it sucks when someone steals your hard work and tries to capitalize on it, but if you want people to take part in your blog and comment let them read it the way they want to read it.
  • Offer an Email Feed - Not everyone uses a feed reader, and some just prefer email. Offer people the opportunity to subscribe by email if that is what they prefer.
  • Encourage Conversation - I actually have a degree in Psychology and I was always fascinated by non-verbal communication and how people communicate whether they want to talk about something or not. Try to leave your blog posts open at the end to encourage people to leave their thoughts. If blogging is about conversation then the door needs to be left open for readers to have their say.
  • Be Genuine - People sooner or later see through fakes and phoneys. If you are only blogging for money then people will eventually lose interest in your constant bragging about your earnings and move on to blogs with more substance. People want to read blogs about real people.

It is important to remember that building community is not something that a computer can do. It requires a human touch. There is no magical WordPress plugin that will automatically create community. It takes time, work and commitment, a lot like raising a child. Also remember that we are all human beings on the other end of the computers and we all make mistakes.

What ways do you use to help build community on your blog?


Lee and I read one another’s posts before they go live. Today, as I reviewed Lee’s post, I knew we had to do this one together. The first reason is because he accused me of being a list-hater and the second because he got me thinking about community and specifically commenting. I love community. It’s one of the main reasons I am passionate about the internet.

On Wednesday I wrote about bringing the audience to you and not going to them and I was intentionally trying to buck the current blogging trends off of my back. My new blogging friend Melissa, a fellow writer, was quick to remind me that I was wrong. Maybe not wrong, but that I shouldn’t be so quick to dismiss methods that work—like writing list posts, for instance. She made a good point.

As Lee said, it is important to reply because it builds community. Not only do replies stimulate great conversation, but show the commenter that you appreciate them taking the time to begin a dialogue. However, keeping in mind that I am new to professional blogging, Melissa’s comment was the first time that anyone has challenged me here. It’s pretty easy to respond to praise. But to reply to Melissa, I had to skillfully disagree. Actually, at first, I wrote a small rant, but I thought better of that. I didn’t want an argument, I wanted a conversation. I wanted to be confident, but remain open to different ideas. Honestly, replying to Melissa’s comment took me longer than writing the initial post probably. I was freaking out a bit. Not because I didn’t believe in what I had to say, but because I didn’t know how she would react.

I am going to disclose something to you. Because, as we are in community, I trust you. A little after replying to Melissa’s comment I had convinced myself that I was being rude and then it would get out, like a virus, that Rhett Soveran from Epiblogger is a big jerk. I wasn’t able to edit my comment so I contacted Lee and asked him to add Thanks for the comment Melissa at the beginning. That would definitely smooth things over, right?

I knew there was something wrong with my reply. I thought maybe a little courtesy wave would smooth things out, but it doesn’t. You can’t say, hey, you are a great person and then slap them in the face (hyperbole). I realize now what the problem was: there wasn’t enough trust for my comment. I don’t regret being confident in my ideas or my vision for blogging, but community is about trust. I realized yesterday that if I replied like that to a close friend they wouldn’t think anything of it. But Melissa nor the majority of you know me. Getting to know me and the way I write and reply takes time, it takes time to trust me and vice versa. Therefore, I believe I should have kept my reply confident yet aware of the level of conversation that was appropriate. Community, like blogging, is hard work and while we seek it out, we also must realize that it is sensitive and requires trust and caring

In my defense, if you give a mouse a cookie… (If no one knows this reference I might go batty (this is a joke—see you are getting to know me more and more everyday))

Finally, to sum up my feelings on lists—I hate them. But only because the internet is saturated with them. They remain, with or without my approval, an affective device.

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12 Comments

  1. Posted January 25, 2008 at 1:33 pm | Permalink

    This is the first time I have read a tag team post and I am coming away very satisfied, it is a unique format and the two posts bouncing off one another add another degree of conversation. I hope you continue this and it sparks others to do so too. In has certainly inspired me to speak with my blogging community about doing similar.

    Now lets talk about the content of your post.

    Lee I agree with all of the points in your list and to add to it I would say that networking with other bloggers in your locality in the real world can work wonders. I live in Birmingham, UK and recently a group of us bloggers met for the first time to discuss our passion for blogging, social networking and also local news in Birmingham. It has been a fantastic success which I hope will continue. Not only have I made some new acquaintances and several new RSS feeds but the group has snowballed with smaller projects being formed and new ventures being struck with podcasting and the like. So in my experience of late, don’t just limit yourself to meeting bloggers online.

    Rhett, your honesty is admirable, nice one sir! I have not come across this blight in replying to a comment yet but I can well imagine the workings and reworkings of replying and I am sure we have all come across it at one point or another maybe not through blogging but perhaps constructing an email to a client. Sometimes tone and pitch in a written passage can be misread in the way we wish it to be perceived so careful construction is a must.

    and a bit about lists…

    I personally like lists and they can be quickfire ways to attract attention to page scanners (I know I do it) but there are other methods we can employ. To empahasise or embolden text can work just as, if not better than lists so careful construction in whatever your preference I personally feel can bring great readability.

    Kevin

  2. Posted January 25, 2008 at 1:49 pm | Permalink

    Your response comment wasn’t the least bit rude. It was well thought out and worded in a friendly and engaging manner. I know what you mean though, sometimes when you’re disagreeing with folks in a comments section, it’s hard to know if your tone is too harsh. You’re all good though :)

  3. Posted January 25, 2008 at 2:14 pm | Permalink

    Kevin,
    That is a great idea to network with other bloggers in your area. I live in a pretty small community, roughly 1000 people in the community, so I don’t think there are to many bloggers here. I do discuss things with other web developers in Saskatoon, the closest city to where I live occasionally, but it has been a while. I know Rhett is involved with other writers/bloggers in Calgary where he is but he can say more about that. I will have to look into a local blogging group. That could be a lot of fun.

  4. Posted January 25, 2008 at 2:23 pm | Permalink

    To add to this, we (as bloggers in Birmingham UK) have decided upon a common tagging format too which, even if unrelated to our city, will raise the profile of Birmingham by tagging each post with BirminghamUK. This can then collate a community of regional bloggers in, for instance Technorati.

  5. Posted January 25, 2008 at 5:11 pm | Permalink

    Kevin: Thanks for your comment. I work for a newswire and I put out press releases all day. Frequently, there are joint releases and after reading Lee’s post I thought we should duplicate that idea here. I am glad to have some positive feedback about it.

    Your addition to our list is absolutely perfect. It’s funny because Lee and I actually first met while working at a summer camp for kids. He was my boss then. But now who’s the boss Lee? Not Tony Danza, it’s me! Well, I am actually not so much of a boss as I am a blogging diva—very demanding.

    As for being in a blogging group, I am not sure I am in one. But since I started everyone around me has picked up a blog as well.

    Melissa: Thanks Melissa. You are very gracious. I am glad you don’t think I was a jerk.

  6. Posted January 26, 2008 at 11:11 am | Permalink

    Rhett, great article about getting the audience come to you. Your comments weren’t offensive, and I’ve seen worse from other people.

    About the email feed, I just blogged about it. Essentially, my thought is that people should still come to your site to see your content. Isn’t that the point of putting up ads in the first place? I know RSS is all about content only, but why the sudden “encouragement” to subscribe to email RSS feed?

  7. Posted January 26, 2008 at 1:39 pm | Permalink

    Rudy,Thanks for the comment. I’ll let Rhett answer the first part but as far email RSS feed subscribers go. I think there are several reasons for the push. It is measurable, probably more so than regular RSS subscriptions. You can look and see how many email addresses there are on the list. Those people have also given you permission to send them information. You can also advertise in your RSS feed and advertisers like know that their ad will be seen by xxxx number of people in their inbox. There are also a lot more people that use only email and have not taken the plunge to RSS readers yet. Those are just a few ideas of the top of my head. I actually have a post I am working on about RSS. It will probably be ready in February sometime.

  8. Posted January 26, 2008 at 4:44 pm | Permalink

    Thanks Rudy. I am glad that I am keeping myself in check. I am currently working on an article about the state of blogging which will be a free download for RSS subscribers—yes, yes, that old trick. But it will be outlining my thoughts on the current movements in blogging. In short, I do think there is a lot more room to be authentic (thus blogging the way you want to) and not monetize your writing (yet still make money).

  9. Posted January 26, 2008 at 5:48 pm | Permalink

    Lee,
    Believe it or not, I haven’t seen any ads in RSS feeds. That’s a good thing, right? :-)
    Looking forward to see more of your posts.

  10. Posted January 26, 2008 at 5:49 pm | Permalink

    Rhett,

    Yes, I hate it when people mix business with blogging. Can’t blame them for taking advantage of the system though. Google (and the likes of them) seems to have encouraged it — to death.

  11. Posted January 26, 2008 at 10:12 pm | Permalink

    I see ads in RSS feeds often but I never pay much attention to them though. Thanks for the compliment, hope you will be a regular here.

  12. DamionKutaeff
    Posted March 22, 2008 at 5:18 pm | Permalink

    Hello everybody, my name is Damion, and I’m glad to join your conmunity,
    and wish to assit as far as possible.

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